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A |     游戏科学发布了 Black Myth: Wukong 续作 Black Myth: Zhong Kui 的 15 分钟实机演示预告片。    

    A foreign guest tries to use the "Meet China" Inbound Tourism Digital Consumption Screen in Yuyuan Garden, Shanghai, east China, Sept. 27, 2025. (Xinhua/Chen Haoming)Heatwaves sweeping across Europe this summer have made air conditioners a hot commodity. For many European consumers, however, the challenge was not only purchasing a cooling device, but also having it delivered and installed quickly.
Joybuy, the European online retail business of Chinese e-commerce giant JD.com, has addressed this demand by taking its integrated delivery-and-installation service to overseas markets.
Through its European logistics network, the company enables consumers in over 30 cities, including Paris and London, to receive same-day delivery and installation of air conditioners when orders are placed in the morning.
"Highly efficient" and "beyond expectations" are phrases frequently used by European consumers to describe the service.
By 2025, JD.com had established nearly 200 bonded warehouses, direct-mail warehouses and overseas warehouses across 25 countries and regions worldwide, according to Feng Lei, vice president of JD.com. In Europe alone, the company had built over 60 warehousing and delivery sites, supporting high-quality delivery services for overseas consumers.
Chinese services are increasingly gaining recognition worldwide. For many overseas visitors, China has become a destination not only for shopping, but also for experiencing innovative and personalized services, including autonomous driving, integrated bath and spa services, customized healthcare, intelligent robots and traditional Chinese medicine (TCM) therapies.  
    Foreign trainees learn Baduanjin, a traditional breathing and stretching exercise, in Sanya, south China's Hainan Province, Aug. 7, 2025. (Xinhua/Guo Cheng)
According to the National Immigration Administration, China received 22.91 million inbound foreign visitors in the first half of 2026, up 20.4 percent year on year. Visa-free entries accounted for 77.7 percent of this total.
Da Ren Tang, a century-old TCM brand in north China's Tianjin Municipality, has launched a TCM-themed tourism program that offers overseas tourists various products, health consultations and wellness experiences.
The program features seasonal tea tasting, meridian massage sessions and herbal pill-making activities, helping visitors explore the connection between traditional culture and modern life.
To better serve international travelers, Umetrip, a Chinese aviation travel service platform, has launched HiChina, a one-stop travel service tool designed to help international visitors plan their trips in China.
The platform offers multilingual flight searches, online check-in, electronic boarding passes and real-time alerts. It also integrates practical functions including electronic arrival card application, English map navigation, NFC-enabled public transport payments, real-time translation and tax refund location searches.
By covering the entire travel process from arrival to departure, the platform aims to make traveling in China more convenient for international visitors.
"We use digital services to enhance the reputation of 'Chinese services,' helping unlock the potential of inbound consumption and increase the global influence of 'China Travel,'" said Liu Feng, vice president of Umetrip.
In March, China introduced a package of measures to boost travel service exports and expand inbound consumption. These initiatives include optimizing tax refund services for departing visitors, launching multilingual versions of lifestyle service applications, and further streamlining visa procedures to enhance foreign tourists' consumption experience in China.   
Foreign residents in China have also witnessed firsthand the rapid upgrading of the country's service consumption.
Ivan Monich, a Russian teacher at Tianjin Foreign Studies University who has lived in China for many years, described the convenience brought by digital services as part of "the comfort of life in China."
In his view, mobile applications that combine navigation, real-time traffic information and ride-hailing services have made travel much easier. "Everything I need is right there in one app," Monich said.
Wang Yiming, former vice president of the Development Research Center of the State Council, said that China's 15th five-year plan (2026-2030) for expanding consumption emphasizes "orderly relaxing control over market access in the service sector and optimizing the market access environment for new business forms and new sectors," creating favorable conditions for the development of China's service consumption.
Liu Xiaolong, global partner of U.S.-based management consulting firm Kearney Management Consultants, said that as China's service consumption continues to move toward higher quality and more experience-oriented offerings, the country will become an important market for global service enterprises.
China is also expected to provide new ideas and opportunities for the global service consumption sector through innovations in cultural intellectual property, consumption models and other areas, Liu said. 
。它让我们更深入地了解了新主角、战斗系统以及游戏世界，且充满了令人印象深刻的细节。预告片始于宁静的海滨环境，草木随微风摇曳。新主角跌跌撞撞地来到海滩。他进入一个洞穴，偶遇一位正在吃肉的老人。两人制作了一个木筏——他们是被困在海滩上了吗？——并试图出海，但巨浪似乎粉碎了他们的计划。随后我们看到了战斗画面。主角背着老人，遇到了一群食尸鬼般的敌人，他用剑术击败了他们。在清理完小怪后，主角对战体型最大的敌人，侧身躲避攻击。这个大块头敌人点燃了长剑，但主角成功格挡并给予了致命一击。

B | 战斗以华丽的电影化处决动作结束。

C | 老人看起来已经去世，但随后化作一团飞舞的落叶，主角紧随其后。他遭到了几只疯狗和一名弓箭手的攻击——我们看到他通过侧身扭动身体，熟练地躲开了一支飞箭。随着大雨降临，英雄遇到了一群怪物，在另一场战斗展示中将其一一解决。在这里，主角投掷了看似火弹的道具，点燃了地面、敌人和周围的树木。随后他似乎将火焰吸入剑中。视觉效果非常出色。接踵而至的敌人被火焰剑更轻松地解决。

D | 展示的战斗非常流畅，剑法写实，而非夸张的攻击或动作。事实上，格挡和闪避动画非常干脆利落，增加了战斗的真实感。收剑入鞘的动画同样令人印象深刻。落叶引领英雄来到一片湖泊，他游入其中。在那里他发现了一具女性尸体，但在他采取进一步行动前被生物赶走。游回岸边后，主角遭到一个恐怖的有翼类人生物攻击。

E | 这看起来是一场 Boss 战！在第二阶段开始前，它撕掉了自己的翅膀。最终，一位神秘盟友加入了战斗，协助英雄击败了 Boss。那些落叶附着在 Boss 身上提供帮助。此时，英雄似乎用携带的道具为剑附上了雷电。看来战斗将涉及火和电属性攻击；如果看到其他元素也不足为奇。或许了解何时使用哪种元素将是获胜的关键。接着，我们看到主角似乎遁入阴影，变身、控制或与神秘盟友联手。在这种强化状态下，主角从容地格挡敌人的攻击，并使出一连串毁灭性的打击。但这持续时间不长，英雄很快恢复到标准的类人形态。这里对阵 Boss 时的格挡或许是预告片中最令人印象深刻的部分，因为它偏转敌人攻击的方式不仅感觉真实，而且富有力量感，并根据攻击角度呈现出独特性。我非常期待在游戏中对每个敌人和 Boss 使用格挡，看看这些动画有多丰富，以及它们如何影响战斗手感。最终，两名角色击败了 Boss，Boss 向水面爬去。随后我们看到湖中的女性浮现。带着恶魔般的微笑，她攻击了 Boss 并将其拖入水底。随后是一段游戏其他部分的过场动画剪辑，展示了更多奇幻生物。其中一段显示英雄正与一个骷髅乐队一起演奏乐器！视频以主角骑着一种看起来像老虎的动物穿越世界告终。

F | 整个预告片中，无论是在过场动画还是战斗中，都没有说一句话。在去年的开幕之夜直播宣布 Black Myth: Zhong Kui 时，游戏科学发布了官方游戏描述：“以中国经典民间故事‘钟馗捉鬼’为背景，Black Myth: Zhong Kui 是一款植根于古代东方幻想的单人动作角色扮演游戏。游戏将提供独特的体验和推动我们极限的玩法特色，同时带来新鲜的创意和必要的改变，以弥补过去的缺陷和遗憾。”除了已看到的实机画面，我们了解的并不多。目前还没有发布窗口，也没有确认登陆平台。Black Myth: Wukong 是一款打破纪录的动作游戏，于 2024 年在 PC 和 PlayStation 平台推出，仅三天就售出 1000 万份。Xbox Series X 和 S 版本于 2025 年 8 月 20 日发布。