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Chinese 'worst' movie 'Niu Lai' becomes a unlikely global hit, surpassing 40 million yuan at box office_我的网站
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Chinese animated film Niu Lai, initially mocked online for its "worest" production, has become an unlikely box-office and internet sensation in China and abroad, spawning memes, merchandise and growing interest from global audiences.
Niu Lai crossed 40 million yuan ($5.95 million) in box-office receipts late Saturday, according to Lighthouse, a Chinese ticketing and box-office platform. Meanwhile, Christopher Nolan's The Odyssey currently ranks sixth among this summer's top-grossing films in China, with box-office receipts reaching 457 million yuan.
The film opened in Chinese theaters August 5 and grossed just 342 yuan on its opening day. Its box office totaled around 7,700 yuan over its first 10 days before screenings and ticket sales surged beginning August 14, fueled by widespread online ridicule and curiosity about the film's notoriously rough animation.
It was made over five years by a mother-and-son team, with its crude animation, stiff character movements and unusual plot becoming the main source of its popularity.
It has since become a broader online phenomenon in China. Merchants have begun selling plush toys modeled on its characters, while fans have created memes, posters and other unofficial merchandise. Moviegoers have even placed homemade posters in theaters, although the production company has not released an official poster.
On Douyin, China's version of TikTok, users have produced numerous clips and other fan-made content based on the film. Multiple official Chinese accounts on the platform have also joined the trend, while some users have used AI tools to create new variations of the meme.
Police in Hefei, capital of East China's Anhui Province, used an image from the film in a traffic-safety notice posted on its Douyin account.
Interest has also emerged in Hong Kong, where users on social media have been discussing the film's surprise box-office success and calling for its release in local theaters. Some users tagged Broadway Cinematheque, a Hong Kong independent cinema, asking when it would screen the film. The cinema's official account replied "in talks," prompting excitement among Hong Kong moviegoers.
The cinema later said it had received a number of requests from audiences but that no screening plans had been finalized, local media reported.
The phenomenon has also crossed China's borders.
The Financial Times and other international media outlets have reported on the film, with some comparing its unlikely rise to cult movies such as The Room, which became famous in part because audiences embraced its flaws.
The movie's growing popularity has also moved beyond social media.
In San Francisco, two independently organized screenings of Niu Lai sold out, according to the San Francisco Chronicle. The screenings were held at a time when the film had yet to secure a broad official overseas release.
The film is now attracting interest from overseas distributors, with Singapore film distributors considering bringing Niu Lai to local theaters, according to Singapore's Lianhe Zaobao.
The Niu Lai meme has also been picked up by organizations outside China, showing how the film's imagery has begun to take on a life beyond the movie itself.
In Malaysia, a blood donation center in Johor Bahru used the story of Niu Lai in a humorous and inspirational social media message encouraging people to donate blood, according to Lianhe Zaobao.
The official TikTok account of Dutch railway operator Nederlandse Spoorwegen also joined the trend, using the Niu Lai meme in one of its posts.
Such uses suggest that Niu Lai is evolving beyond a film-related meme into a broader piece of internet culture, with institutions and brands using its recognizable imagery to connect with audiences, Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times.
The overseas response reflects a reversal of the traditional path for Chinese films seeking international audiences. Rather than being promoted abroad as a polished production built around Chinese culture or expensive visual effects, Niu Lai has traveled overseas largely because audiences found its roughness and absurdity impossible to ignore, he noted.
Its unexpected popularity overseas offers an unusual form of cultural export, driven not only by traditional film marketing but also by memes, curiosity and audiences' desire to experience the phenomenon for themselves, added Zhang. "Thanks to the strong conncted global online culture, such 'mission impossible' animation could become a global sensation and a reality."
。 杭州日报讯 8月19日，宇树科技股份有限公司在上海证券交易所科创板挂牌上市，成为A股“人形机器人第一股”。
二 | 上市首日，资本市场以极高的热情为其定价，更向外界释放了一个强烈信号：中国具身智能产业正从“技术验证”大步迈向“商业化价值验证”的新阶段。在聚光灯下，人们津津乐道于“90后新首富”的诞生，惊叹于千亿市值的狂飙。然而，在市场高热度下，我们更应看到企业穿越周期、走到今天的底层密码——长期主义。
三 | 成功从来不会唾手可得。宇树科技董事长、总经理兼首席技术官王兴兴在大一时，用纯手工制图、手工切割、打磨零件的方式，做出了一个机器人，成本只有200多元。当初做的那个颤颤巍巍的机器人，经过不断迭代，已经成为全球行业出货量最大的机器人。在荆棘丛生中开辟通路，于无人区走出新路，从“手搓”机器人开始，到带领宇树科技上市，这是王兴兴的长期主义。此前，王兴兴在人民日报新媒体发布的《献给春天的演讲：相信》视频中就曾说过：“身处‘快时代’我宁可‘慢’一点，也不去走捷径、抄近路，我还是愿意下笨功夫坚持自主研发。我相信，坚持做难而正确的事，时代不会辜负长期主义者。
四 | ”宇树科技成长背后，还有尊重、善待中小企业，愿意陪伴、扶持中小企业发展的“耐心政府”。自2022年起，杭州科创基金、杭州创新基金所投资的子基金，共参与宇树科技4轮投资，这是一个“隐形底盘”，一双“最早出手、陪伴最久”的手。一座城市如何当好科技的“孵化器”？杭州的答案是，搭建覆盖项目洽谈、落地建设、技术研发、规模扩张全生命周期的长效服务体系。用政府资金的长期性来对冲市场的短期性，用多层级的资本结构来匹配不同阶段的企业需求。“六小龙”到“新八骏”，这些曾经“小而美”的种子，在人工智能、机器人、脑机接口等前沿领域加快崛起，正是坚持长期主义的累累硕果。
五 | 创业者有十年磨一剑的个人耐心，一座城市要有托举硬科技的制度耐心。
六 | 宇树科技与杭州的互相成就，提供了一个极具价值的样本：培育未来产业，既需要创业者的定力，更需要制度层面的远见。风口之上，最考验定力，资本追捧是机遇也是考验。对宇树科技而言，上市给了更大的舞台，也提出了更严苛的问题。当风口过去、当资本退潮、当对手涌来，凭什么依然站在那里？对杭州而言，既要珍惜明星企业的高光，更要持续布局未来赛道、完善配套资源、开放应用场景，真正把赛道红利转化为实实在在的产业实力。这或许是宇树科技上市带给我们的启示。
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Published on:03:56:40