生化危机
原创 2400 多家旅行社关门,出游人次涨 5.4%,景区套路坑了谁?_我的网站

一 | 一组旅游数据,看得人后背发凉:依法注销、撤销、吊销2400余家旅行社业务经营许可证,近 5 年 10 家 A 级景区排队破产。 A cleric at a revered Muslim shrine in India's Rajasthan state was arrested on Wednesday for offering to give away his property and savings to anyone who would kill suspended BJP spokesperson Nupur Sharma over her recent remarks about the Prophet Muhammad.,Police identified the cleric as Syed Salman Chishti, who is in his 30s.,"We arrested Salman Chishti, Khadim of Ajmer Dargah (the famous shrine) last night for allegedly giving a provocative statement against suspended BJP leader Nupur Sharma," Vikas Sangwan, additional superintendent of police (ASP) in the Ajmer district, told news agency ANI.,According to police, Chishti is a certified khadim of the Ajmer dargah and also a voter in the Anjuman.,Dalbeer Singh, a police official at Dargah Police Station in Ajmer, said: "Around three weeks ago, two to three days after Sharma’s statement, he (Chishti) had recorded a video wherein he had stated that had he been capable, he would have shot Sharma.","He said that since Sharma had insulted the Prophet, Chishti would give his house and land to anyone who brings him Sharma’s head," the official added.,The video clip surfaced amidst the killings of two Hindus, namely pharmacist Umesh Kolhe and tailor Kanhaiya Lal, in the states of Maharashtra and Rajasthan respectively for supporting Nupur Sharma's controversial remarks about the Islamic prophet.,Sharma has already apologized for having made the remarks during a TV debate and for hurting people's sentiments. The Bharatiya Janata Party (BJP) has also disowned the controversial remarks she made as its spokesperson, and suspended her from the party.。洛阳龙潭大峡谷作为国内第一家破产的 5A 级景区,还有养子沟 4A 级景区,砸了数亿元搞别墅、老年公寓,最终资不抵债宣告破产。 宝天曼顶着世界地质公园的金字招牌,背后却欠了 1 亿多元外债,法院将资产估价打六折,连拍四次都无人接手。就连上市公司也没好到哪去。

二 | 中青旅 2025 年营收 113 亿元,净利润仅 8351 万元,直接腰斩。西安旅游更惨,连续 13 年扣非净利润为负,累计亏损 12.6 亿元。 你是不是觉得这是大环境不行、消费降级?可另一组数据直接打了脸:国铁集团透露,今年暑期全国铁路预计发送旅客 10.1 亿人次;文旅部数据显示,上半年国内出游 34.63 亿人次,同比增长 5.4%。 出来玩的人非但没少,反而更多了。

三 | 那问题到底出在哪?仔细琢磨下来,问题全出在景区自己身上。 大门外两块钱的矿泉水,一过安检就卖到五六块。咬牙买了门票,发现入口故意修在十几公里外,私家车不让进,想进去就得坐 30 元一位的观光车。 进门后还有园中园、票中票,每个景区都要二次收费。我不是说所有景区都这样,但这类操作真的不少。 还有全国遍地开花的古镇,现在有 2800 多座。啥概念?全国县城加起来还不到 1500 个,相当于每个县城能分到两座古镇。 关键是这些古镇几乎是一个模子刻出来的:青石板路、大红灯笼、烤鱿鱼配臭豆腐,再加上那块 "我在哪哪哪很想你" 的路牌,换个地名就换个壳。有数据显示,38.5% 的受访者觉得古镇都很相似,51.3% 的人觉得有些相似,说白了就是千镇一面。 直接导致的结果是,跨省长线游比例从 42% 跌到 22%,七成游客只玩周边短途。 河南开封的万岁山武侠城,直接打了所有套路景区的脸。2025 年入园游客 2452 万人次,同比增长 146.9%;综合营收 12.7 亿元,同比增长 136.5%。 2022 年全年营收才 8000 多万,三年时间干出了 15 倍的增长。凭什么? 就凭一条:100 块门票能连玩三天。矿泉水卖两块钱,和外面一个价。每天上百场演出,光演员就有 2000 多人。

四 | 当同行们琢磨着怎么从游客兜里多抠一块钱的时候,人家琢磨的是怎么让游客多待一个小时。别再说消费降级了。 现在的游客不是掏不起钱,是极度反感当冤大头。你用铁丝网封路、用水泥墙挡风景、用套路宰客,游客就用脚投票。 拿出实实在在的体验和真诚,游客的钱自然会留下。返回,查看更多。

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