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5分钟到账，覆盖84家门店 拱墅一张退税单何以撬动国际消费？_我的网站

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    Photo: Courtesy of the Institute of Vertebrate Paleontology and PaleoanthropologyArchaeologists have unearthed a collection of plant-wrapped bundles dating back about 2,200 years that closely resemble modern-day zongzi, the glutinous rice dumplings traditionally eaten during China's Dragon Boat Festival, according to a report by the Institute of Vertebrate Paleontology and Paleoanthropology (IVPP) under the Chinese Academy of Sciences (CAS). This study was published in the National Science Review.
In March 2024, archaeologists from the National Center for Archaeology excavated a large number of well-preserved, waterlogged plant bundles from the tomb's outer coffin chamber. On-site, the plant bundles could be seen tightly wrapped in broad leaves and tied with plant-fiber cords.
A team of researchers led by the National Center for Archaeology, IVPP, and the Chinese Academy of Social Sciences examined 12 of the bundles and found that the wrapping leaves came from oak trees, while the cords were made from grasses. 
The bundles mainly contained rice, broomcorn millet, foxtail millet, and cereal seeds, most of which were still in their husks and mixed with inflorescence material. Small amounts of peppercorn, mallow and rice-field weed seeds were also found.
The fact that the bundles were found in a tomb and mainly contained grains still in their husks suggests they were not everyday food, but offerings intended for funerary rituals. "This might reflect a Warring States-era belief that grains served as wealth for the dead in the underworld," Ge Yong, an associate researcher at the IVPP and the study's corresponding author, told the Global Times.
A Qin Dynasty (221BC-206BC) text describes a belief that "soybeans were gold and millet was money" for the dead, indicating that grains held symbolic significance in funerary culture. "The bundles therefore appear to have been ritual offerings prepared for the deceased," Ge said, "not food for the living."
The physical structure of the bundles also resembles that of zongzi, with grains wrapped in leaves and tightly secured with plant-fiber cords. "Similar practices of wrapping grains for burial have also been found elsewhere within the Chu cultural sphere," Ge said, "such as at the Chengyangcheng Site." 
At the Chengyangcheng archaeological site in Henan Province, rice and broomcorn millet were also discovered wrapped in oak leaves. "An interesting fact is that we can still find zongzi wrapped with the same oak leaves now in regions related to the Chu cultural sphere."
"The findings suggest that wrapping grains as funerary offerings was a relatively common practice in the Chu state during the Warring States period," Ge said. "And this practice may have been an early form of the zongzi later associated with the legend of Qu Yuan."
These plant bundles share a structure similar to that of modern zongzi and to those described in legends and folklore. This might reflect how, through cultural exchange and heritage, these 2,200-year-old plant bundles likely evolved over centuries, shifting from sacrificial offerings to food, said Ge.
As diverse regional populations adapted the practice, it eventually transformed into the well-known Dragon Boat Festival tradition of eating zongzi. Thus, this structural resemblance might suggest a potential historical lineage; however, experts stressed that the Wuwangdun bundles should not simply be labelled as ancient zongzi.
"We can't define these plant bundles as the earliest zongzi, but rather, we can confirm that by 2,200 years ago at the latest, the Chu region had established a tradition of using this specific form of plant bundles for funeral rites. And this tradition could be a possible origin or precursor of the well-known zongzi," said Ge. 
He added that the discovery provides critical physical evidence to explore the origins of zongzi and its cultural heritage.
。    近日，杭州大厦的宝格丽专柜迎来一位新加坡客人。

二 | 在客人挑选了一件饰品后，品牌员工主动将其引导至商场“即买即退”服务点。从办理退税到税款到账，前后不过5分钟，客人当即竖起了大拇指。这样的场景，正在拱墅区的核心商圈频频发生。当前，杭州正加大离境退税“即买即退”网点布局，加快建设国际消费中心城市。在这股热潮中，拱墅区尤为亮眼——该区目前离境退税商店达84家，其中“即买即退”商店42家。上半年，杭州大厦离境退税总销售额超7200万元、同比增长108%，占杭州市近半壁江山。作为杭州建设国际消费中心城市的核心区，拱墅区把离境退税这件“小事”当作国际化消费环境的“大文章”来做。一张小小的退税单，正成为检验区域营商环境与消费辐射力的“试金石”。重点商圈全覆盖 服务网越织越密离境退税并非新事物，但过去境外旅客要在机场离境时排队办理，耗时长、体验感不佳。2023年9月，杭州成为继北京、上海、广州之后试行离境退税“即买即退”的城市，杭州大厦等14家商店成为首批试点。所谓“即买即退”，就是把退税窗口从机场前移至商店。

三 | 作为“浙江商贸第一区”，拱墅区的商业厚度积累多年。2025年，该区社会消费品零售总额达1713亿元，武林CBD连续三年跻身“福布斯中国”中央商务区消费竞争力榜单前十，可谓站在这项试点的潮头。但要让政策真正落地，光靠商户“自觉”远远不够。拱墅区对辖区内的商场、超市、特色街区进行全面梳理，把有意愿、有条件的商户名单摸了个清楚。

四 | 有了底数，再组织政策宣讲，帮助意向商户加快备案。针对商场内商户普遍反映的“对申办流程无经验、政策概念模糊”等实际困难，拱墅区商务局联合区税务局简化指引，制作拱墅区离境退税“三句话版”备案操作指引及流程图，在全区商户中推广。

五 | 恒隆广场于今年4月底在武林广场亮相，拱墅区牵头组建了“恒隆广场离境退税推进群”，把商场招商负责人和区税务局业务人员拉进同一个微信群。

六 | 商户有疑问，群里即时解答；政策有更新，群里第一时间送达。开业后，恒隆广场集中退付点无缝衔接。这套“组合拳”打下来，成效肉眼可见。

七 | 截至8月，拱墅全区离境退税商店已达84家，“即买即退”商店42家，杭州大厦、国大城市广场、武林银泰、恒隆广场、新天地等商业综合体，丝绸城等特色街区，联华超市、屈臣氏、苏宁易购、京东五星、酷动数码等重要商家均纳入其中。7月24日，拱墅区举办离境退税“即买即退”扩围升级工作推进会，再次提出重点商圈离境退税要全覆盖，将服务网越织越密，让退税成为随时随地发生的消费体验，全区形成“高净值客流—高密度网点—高效率退税”的正向循环。数字赋能 流程瘦身做优体验“能退”解决的是有无问题，“好退”考验的则是服务的精细化水平。近两年，离境退税“即买即退”政策持续扩围提质，退税金额上限提高至22万元，起退点降至200元，“即买即退”离境时限延长至28天，离境口岸也逐步拓展。政策覆盖更广、旅客受益更多，也对一线服务提出了更高要求。为此，记者专门走访了杭州大厦。从商场出入口、天桥、电梯厅到楼层主通道，“Tax Free”（离境退税）的标识都格外醒目。

八 | 去年5月，杭州大厦在新B座地下一层划出专区开设首个离境退税服务办理点。数字化成为提升离境退税服务效率的关键支撑。在杭州大厦服务点，护照直接通过扫描仪录入，减少了手工差错和重复等待；发票采用一键导入，缩短了办理时间。在支付方式上，杭州大厦启用支付便捷退税并升级了“一键退税”，开通现金退税和支付宝实时到账两种渠道，满足不同旅客的使用习惯。

九 | 对境外旅客而言，时间成本往往比退税金额更敏感。“目前，单笔业务办理时间由原来的15分钟左右，压缩至5分钟左右。”杭州大厦相关负责人表示，杭州大厦的离境退税服务已实现全品类商品覆盖，从国际名品到国潮好物，境外旅客可以“一站式购齐，一单式退税”。这些变化看似发生在流程细节中，最终提升的是境外旅客对杭州消费环境的整体感受。文商旅融合 打开消费升级新空间除了综合性商场，老字号也在发力。都锦生从1953年开始就被列为外事接待单位，现为杭州市国际旅游访问点之一。目前，都锦生在龙游路旗舰店等三家门店都开设了退税服务点。店里柜台上摆着醒目的离境退税标识，境外游客一进门就能看到。尤其是龙游路旗舰店与都锦生故居、都锦生织锦博物馆均毗邻西湖，成为境外旅客了解杭州丝织文化的前沿阵地。“我们的店员在帮助境外客人选购的同时，会主动介绍离境退税服务。

十 | 就在前几天，一位境外消费者购买了几件真丝服装，从选品到退税，都在店内顺利完成。

十一 | ”都锦生龙游路旗舰店相关负责人介绍。在拱墅区今年发布的十二项新质消费举措的框架中，离境退税更是被嵌入全链条消费支持体系之中。拥有大运河这样的世界文化遗产文旅资源，叠加全省领先的首店品牌集聚度，拱墅区在“浙江商贸第一区”的底色之上，正加速释放文商旅融合的消费新动能。

十二 | “在网点布局上，拱墅区计划在重点商圈、景区培育一批有影响力的‘地标性’离境退税商店，同时引导国际名品店、国货潮品店、老字号、文创店等成为退税商店。”拱墅区商务局相关负责人透露，下一步将继续联合税务部门为商户提供点对点、常态化的业务指导，稳步扩大备案商户体量，持续拓宽覆盖面。当运河的水声与商圈的繁华交织，当古城的底蕴与新消费的活力碰撞，离境退税不仅是单纯的税务便利，更是与文商旅深度融合的消费生态再造，让“买在拱墅”成为杭州国际化叙事中不可或缺的章节。

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Published on:03:34:14