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EconoScope | 'Chinamaxxing' reshapes inbound travel to China_我的网站

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一 | 8月7日，雄安新区南文社区弘文花园小区的“同心亭”内，社区工作者、居民、物业工作人员等在共同议事。日报记者刘光昱摄“最近有人反映小区内有乱丢垃圾行为，咱们今天说说这事儿。

二 | ”8月7日，雄安新区南文社区弘文花园小区的中心庭院内，社区工作者、居民、物业工作人员围坐在一起，共同商讨如何搞好小区环境卫生。

三 | (ECNS) -- "Chinamaxxing," a social media buzzword describing immersion in all things Chinese, is reshaping inbound tourism as more international visitors move beyond sightseeing to embrace culture, technology and daily life. Jin Zhun, associate research fellow at the National Academy of Economic Strategy, said the rapid emergence of terms like "Chinamaxxing" reflects the growing range of experiences available in China and signals that China travel is becoming a global trend.

(Screenshot from YouTube)

According to data from the National Immigration Administration (NIA), more than 22.91 million foreign nationals entered China in the first half of 2026, up 20.4% year on year. Of these, 17.815 million entered visa-free, accounting for 77.7% of all foreign arrivals. NIA said that the top 10 source countries for inbound foreign travelers were South Korea, Russia, Malaysia, Vietnam, Thailand, Singapore, the United States, Japan, Mongolia and Australia. Inbound spending has surged. Alipay data shows tourist consumption rose 72.9% year‑on‑year since June. Shanghai customs processed 253,000 departure tax refund applications in H1, nearly triple last year, with refunded goods worth 23 billion yuan ($3.2 billion). Rather than simply checking destinations off a list, visitors are tailoring traditional outfits, picking spring tea leaves, or joining locals for early‑morning Baduanjin exercises in parks. Tech tourism is also booming: NEV factories have welcomed more than 250,000 visitors since opening to the public in 2024, while humanoid robot performances and rocket launches at Wenchang have become highlights for overseas travelers. As The Guardian observed, China is sending a clear message: Come here and judge China for yourselves. From "China Travel" to "Chinamaxxing," the evolution of these buzzwords reflects a broader shift in how foreigners perceive China. Instead of viewing the country through online content alone, more people are choosing to experience it firsthand and form their own impressions. (By Gong Weiwei)

。话题一打开，现场气氛立刻热烈起来。“可以多设几个提示牌”“发动一些志愿者，加强提示和监督”……大家你一言我一语，没多久便商议出几条切实可行的措施。这个环境优美的庭院，既是居民议事的场地，也是休闲娱乐的空间。然而，几个月前，这里还是一片杂乱荒芜、无人问津的闲置角落。“以前，庭院凉亭没有封顶，儿童游乐设施需要维修，居民的花盆摆放散乱。发现这些问题后，我们就想着把庭院改造一下。”南文社区党总支书记王硕说。经过一个多月的改造，一个全龄友好空间惊艳亮相——居民纷纷将花盆搬到这里，由志愿者统一管理，曾经的杂草坑变为花香四溢的小花园；没有封顶的凉亭安装了顶棚，亭身涂上不同颜色，被命名为“同心亭”；地面铺上了塑胶，座椅加装了靠背，一旁的架空层安装了电风扇、棋盘、桌椅等设施；墙面画上了生动的图案，“讲文明、树新风”的标语清晰醒目。“庭院改造后环境变好了，功能增多了，大家几乎每天都来这儿遛弯、下棋。”75岁的社区居民王晓龙说。完成改造的庭院，成为居民议事的重要阵地。每周一次，社区工作人员把桌椅搬到“同心亭”内，收集民意、商讨问题、化解矛盾。从修剪遮挡阳光的树冠，到修补破损的地砖，再到增加电动车车棚……通过居民的集体参与、集中讨论、集思广益，一项项惠民举措落到了实处。居民白军芬深有感触地说：“以前有问题不知道找谁说，现在亭子里坐一坐，拉拉家常就把问题解决了。”一方庭院，汇聚的是邻里情，落实的是民生实事。居民们在共商共建中找到了归属感，提升了幸福感。“我们将持续聚焦居民需求开展议事，让这个庭院不仅美在‘面子’上，更暖在群众的‘心坎’里。”王硕说。（日报记者康晓博）。